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Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L. Content marketing. More info/register.

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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

1. Hi Dana, congrats on another successful Giving Day in Minnesota. This year, we asked school principals to don super hero costumes and ride the new indoor zip line at the Mall of America. Tell us about your overall marketing strategy/campaign. PadillaCRT has led our earned media strategies since we launched GiveMN in 2009.

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Report: Financial Services Roundtable Steps Back From Consumer Bureau Fight

Associations Now

Consumer Financial Protection Bureau’s (CFPB) complaints database using a strategy akin to a political campaign. Some members had anxiety,” former Minnesota Gov. Last month, the Financial Services Roundtable drew attention to a planned change to the U.S. Some members had anxiety. It involved some risk.

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GiveMN 2012 Giving Day by the Numbers

Beth Kanter

I couldn’t help but wonder what might happen if there was a coordinated series of giving days in local communities that all took place under the back drop of Giving Tuesday’s ability to harness national attention or even world wide attention. The combination of bottom up and top down strategies could be powerful.

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Content, Millenials, Videos 7 best of the week for associations

SCD Group

Great marketing strategies? The case for taking millennials seriously By Selena Simmons-Duffin via Minnesota Public Radio In the U.S., There are more millennials in America right now than baby boomers — more than 80 million of us. A better brand? A more compelling marketing story?

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Why Strategic Training Matters for Capacity Building

Leading Learning

This is one of the most neglected parts of any capacity-building strategy, but you could also argue that it’s the most important part. The above is an important baseline training strategy for strengthening organizational infrastructure. Mary’s University of Minnesota. How can you improve your capacity building training?

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How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser

Beth Kanter

#TechFail #GenerosityWin on Minnesota’s Give to the Max Day: Understanding social media’s role in damage control and crisis communication Guest post by Jeff Achen, GiveMN Digital Strategist. Thousands of Minnesota nonprofits and schools were lighting up Twitter and Facebook with posts about the need for support and requests for donations.