Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Nimble AMS

FEBRUARY 3, 2022

An AMS specifically targets associations’ needs, so you can streamline dues collection and meet your members’ expectations for painless payments. Creating a member community is a valuable part of an organization and can significantly improve member engagement and attract more professionals to you.

Tools 140

Tools Software System Library 140

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Non-Dues Revenue. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Non-Dues Revenue. (1). Potential Analysis. (3).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. This year the report will add trend analysis and segment membership organizations by industry. Non-Dues Revenue. (1). Potential Analysis. (3).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). White Paper. (4). younger members. (4). Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40