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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256
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Association Brain Food: 12.1.23

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6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. Location: Arlington VA.

Arlington 266
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Foster and communicate solutions.

DC 232
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Association Brain Food Weekly: 9.15.17

Reid All About it

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – Driving an Innovation Strategy.

Raleigh 203
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Higher Logic Acquires Vanilla

AssociationChat

ARLINGTON, Va. , May 4, 2021 /PRNewswire/ — Higher Logic , the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. It has since expanded to also serve the corporate B2B market. Higher Logic Acquires Vanilla.

Arlington 105
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3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. Market Focus. Actionable Data.

Strategy 100
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Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Rosen, President of ML Innovations, Inc.

Arlington 170