Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. Market Focus. Actionable Data.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations. Nice, huh?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Laurent, Director of Marketing at BizIQ.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Arlington Content Review 150

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. AWTC Toast to Fall (Arlington VA).

Arlington 39

Arlington Technology Case Study Revenue 39

Reid All About it

JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. Hear about key takeaways from the survey, including a detailed look at revenue growth (or decline) by state and an overview of the potential shifts in tax policy that may impact your business. Membership tiers.

LMS 43

LMS Revenue Arlington Education 43

Reid All About it

JUNE 10, 2022

Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Host: American Marketing Association.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

SEPTEMBER 23, 2022

Thorben Grosser, VP of Product Marketing, EventMobi. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. Learn about digital content structures that work for recruitment, retention, and revenue. Brianne Wheeler, Director of Marketing at PropFuel.

Arlington 41

Arlington Education LMS Revenue 41

Reid All About it

JUNE 3, 2022

A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Host: Professionals for Association Revenue. Sure, your marketing team is aligned under one cohesive strategy. Quick hits. Mohit Mamoria, Mailman ).

Arlington 39

Arlington Technology Software Revenue 39

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal. Event community. Quick hits.

Arlington 43

Arlington Technology Project Revenue 43

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. Join us for a lively discussion about marketing and culture based on this TV series. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. Data Bites: Tips and Tricks on How to Talk Data (Arlington VA). Location: Arlington VA. Sponsorship mindset. Quick hits.

Arlington 39

Arlington Newsletter Project Revenue 39

Reid All About it

JULY 19, 2019

Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. Hear how associations are getting ahead of retention challenges by driving engagement on an ongoing basis with online communities and marketing automation. Daniel Ku, director of marketing at PostBeyond.

Arlington 34

Arlington DC Washington LMS 34

Associations Now

JANUARY 29, 2015

“Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. The event was hosted by Bisnow Ventures and ASAE, among others. The Latest Tips.

Arlington 40

Arlington Virginia Price Proposal 40

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Bill Cushard, Director of Marketing, ServiceRocket. Location: Arlington VA. 1 CAE credit.

Arlington 243

Arlington San Diego San Francisco DC 243

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. More info/register. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261