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Association Brain Food: 9.15.23

Reid All About it

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Location: Arlington VA. 1 CAE credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 1.20.17

Reid All About it

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. 1 CAE credit.

LMS 150
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Association Brain Food Weekly: 1.20.17

Reid All About it

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. 1 CAE credit.

LMS 150
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Association Brain Food: 6.10.22

Reid All About it

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Marketing Automation: Best Practices. Staffing issues.

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Association Brain Food: 11.4.22

Reid All About it

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. AWTC Toast to Fall (Arlington VA).

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Association Brain Food: 6.3.22

Reid All About it

However, degrees still get preferential treatment because recruiters aren’t certain what they represent and HR software doesn’t recognize them. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. Quick hits.