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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. The future of learning has been on my mind lately.

Maryland 150
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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259
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Association Brain Food Weekly: 7.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Usability testing.

Revenue 195
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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. That’s not just a Millennial thing; that’s a societal thing. So we aim to educate members about being an ASHA member.

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Association Brain Food: 3.3.23

Reid All About it

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.

Revenue 39
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Association Brain Food: 5.20.22

Reid All About it

The weekly list of free educational events and resources for the association community…. MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Best practices on amending bylaws. Skip down to the list of free educational events if you prefer takeout.