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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . benefits of direct mail.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Notices or articles don’t have to be long. Let members get to know other members through your communications.

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Re-Energize Online Learning for Members

WBT Systems

There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset.

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A Simple Tactic to Appeal to Prospective Young Members

GrowthZone

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. This, in turn, increases recruitment and retention numbers. Increase member participation when conducting member surveys.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Member mobile app. Webinar latecomers. Event sponsorships.

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4 ways to attract younger members

Association Success

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. You need to share relevant content and build a community. Do you know who your members will be 10 years from now?

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Association Brain Food Weekly: 10.27.17

Reid All About it

Here’s an article that will give you the heebie-jeebies before Halloween. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Tue 10/31 at 2:30 p.m.

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