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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Public universities and systems in nine states say they''ll join a push to greatly expand and improve online learning. via YourMembership.com blog.

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How to Continue the Conference Learning Experience

WBT Systems

“Not only does our virtual audience grow from year to year, having hybrid access has motivated more people to come to the physical version of the same event the next year,” said Carolyn Clark, PCMA’s vice president of marketing and communications. Follow the format of popular MOOCs : Share a discussion guide. Start an online book club.

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Napster, New Yorker, Freeloaders & 4 Other Articles for Association Executives

SCD Group

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). especially for associations and association communicators who focus on “short-form” content. Mobile Strategy: One App, or Many Apps?

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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

Reading more of the article drew even more connections between what Smithsonian is attempting to do and what associations strive to do with their meetings and education offerings. In light of this, associations will need to do a better job of communicating and illustrating to potential attendees what a higher price point will get them.

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Help! My Nonprofit Needs A Data Nerd

Beth Kanter

The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping. Google offers the free MOOC called “ Google Analytics Academy.”

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On Learning Well: A Practical Look at Metalearning for Learning Businesses

Leading Learning

A related approach is giving learners an article to read, such as a scientific article that describes people who did not have natural ability but who developed exceptional skills. We also need to communicate the why to our learners and build in opportunities for them to explore and make the why as personal as possible.

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