Article Email Marketing Member Engagement Recruiting 
Fonteva
FEBRUARY 9, 2021
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. Members should be able to self-edit their profiles to avoid inaccuracies.
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
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EventMobi: Association Events
SEPTEMBER 28, 2023
A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement.
Reid All About it
JULY 21, 2017
Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.
Reid All About it
JUNE 2, 2017
This article from Search Engine Journal explains how your website structure affects SEO. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.
Reid All About it
JULY 16, 2021
At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Young professionals.
Reid All About it
NOVEMBER 10, 2017
I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Leveraging Data for Engagement, Value and Growth.
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