Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

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Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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Reid All About it

JULY 16, 2021

At the ASAE website (members-only, probably), Quardricos Driskell of the American Urological Association writes about the hybrid future for advocacy. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Young professionals.

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Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

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Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

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Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Leveraging Data for Engagement, Value and Growth.

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Achieve

MARCH 16, 2022

From small nonprofits to large associations, organizations of all sizes and sectors can leverage these survey essentials to increase donor, constituent, or member engagement for your virtual events. Personalize surveys & survey emails. For now, let’s focus on the most common medium for sending surveys: emails.

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Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Promote Your Content Effectively to Drive Member Engagement. Selfie Culture’s Effect on Member Engagement.

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Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms.

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Reid All About it

MAY 27, 2022

The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become. GrowthZone describes the benefits of marketing automation and how it differs from email marketing.

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Reid All About it

FEBRUARY 25, 2022

We’re building a new post-industrial revolution era of work, and we’re still getting articles from SHRM about dress code,” said guest Lars Schmidt. If you want to better understand the history behind the horrible events in Ukraine, these two articles from The Conversation are a good place to start. Quick hits. Olivia Durand ).

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Reid All About it

NOVEMBER 8, 2019

Since this article was published, Airbnb has announced a crackdown and review of listings. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Renee Dudley, ProPublica ). Allie Conti, Vice ).

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. 360-view of member engagement. Upgrading to an AMS system offers your staff a fully comprehensive view of your members. Benefits of an AMS for your members.

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MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. For more resources on nonprofit membership programs and management tools, check out other articles and choose the right CRM for your organization.

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Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. 1 CAE credit.

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