Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

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EventMobi: Association Events

SEPTEMBER 28, 2023

A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement.

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Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

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Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

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Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology. We’re committed to our community.

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Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

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Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

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Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

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Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. When your staff and team are planning your next engagement strategy, an AMS solution can make it easier to transfer and view data from multiple databases.

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Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. Drive Member Engagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.

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Reid All About it

MAY 27, 2022

The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Throw your conventional wisdom out the window and take a fresh look at who your members, attendees, and customers have become. GrowthZone describes the benefits of marketing automation and how it differs from email marketing.

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Reid All About it

NOVEMBER 8, 2019

Since this article was published, Airbnb has announced a crackdown and review of listings. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Proof Strategies. Host: eMarketer.

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Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.

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