Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. More info/register. Host: Real Magnet. Wed 3/22 at 2 p.m. Thu 3/23 at 2 p.m.

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Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development.

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Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

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Associations Now

JUNE 14, 2017

Deliver disappearing messages in the form of articles and photos by sending them to specific friends and followers. Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization. MeetingsNet shares ways to effectively use email marketing to boost registration.

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Association Success

MARCH 27, 2017

If you’ve read my article on the pros and cons of hiring a freelancer , then you might be convinced at this point that it is the right move. The first thing you should do as an association recruiter is go to Linkedin. For instance, if you hire a freelance marketer to manage email marketing, agree to pay them $1000-2000 per month.

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SCD Group

FEBRUARY 18, 2014

Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

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Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. Hear about the dramatic evolution of online learning. More info/register. Host: Blue Sky eLearn.

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Reid All About it

MAY 27, 2022

The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Reimagining volunteering.

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Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your email marketing efforts.

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Reid All About it

MAY 20, 2022

That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Must-have technology. CAE credits.

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EventMobi: Association Events

JUNE 21, 2023

That’s what we’ll cover in this article. Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! What Is Nonprofit Event Management Software? Pricing: flat fee of $0.99

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . It has been updated. What Is Association Management Software (AMS)? Generate revenue. Manage membership data and communications.

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MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. For more resources on nonprofit membership programs and management tools, check out other articles and choose the right CRM for your organization.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. This article is way better than the usual productivity crap shilled all over the web. 1 CAE credit. 1 CAE credit.

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