Mariner Management

OCTOBER 17, 2019

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. Measuring the return on investment (ROI) of chapters is critically important to understanding the value they bring to an association. Price the volunteer contribution.

eBook 48

eBook Sample Price Certificate 48

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. They discuss each of these familiar-to-associations challenges and provide “a focused set of reinforcing practices to jump-start change.”. When choosing technology, one of the criteria is always user experience. 1 CMP credit.

DC 150

DC Washington eBook Case Study 150

Vanguard Tech

FEBRUARY 15, 2013

The fact is that association management and the business of associations is changing at a faster and faster pace. New technologies, nimble competitors (and not just associations) and individual expectations are changing the way associations serve their audiences. Download the eBook here.

Resources 70

Resources eBook Video Content 70

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. MIT Technology Review ). Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. How could VR transport us there?”

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of recommended ebooks on sale. Webinar Marketing Predictions for 2018.

Chicago 93

Chicago Nashville DC eBook 93

Socious

DECEMBER 19, 2016

eBooks, white papers, research, and other offers. You’re not obligated to migrate everything over to your association’s new website , just what you want to continue offering to your members. That does not include page migration, website marketing strategy, custom templates and functionality, or content creation. Website copy.

eBook 100

eBook Project Cost Content 100

Reid All About it

JULY 8, 2022

These days, anyone who’s leading a technology project, like an AMS or other system implementation, needs to understand APIs. If you don’t, you can cost your association a lot of time and money. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

San Francisco 39

San Francisco Certificate Technology LMS 39

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years.

Case Study 40

Case Study eBook Content Social Media 40

SCD Group

JULY 22, 2012

AMR Management Services. Stronger by Association. 7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra.

Discount 40

Discount Price eBook Recruiting 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software.

Revenue 28

Revenue Survey eBook Price 28

ISAE

SEPTEMBER 14, 2023

These are often packaged as micro-credentials, eBooks, or interactive web-based classes. These ideas are a great starting point, but keep in mind that there may be other promising revenue options available for your specific association. How should associations promote these offerings? Courses or educational resources.

Revenue 52

Revenue Learning Management System Course eBook 52

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. Have You Integrated Marketing Automation Tools? This is where marketing automation tools come in. In short, a great AMS is essential. Do you switch?

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Here’s the list of free professional development events for the association community scheduled for next week. More info/register. Host: YourMembership. Host: PCMA.

DC 79

DC Washington LMS Social Media 79

AvidXchange: Association Management

FEBRUARY 9, 2022

The pandemic has added new pressure on accounts payable (AP) departments at community association management groups and homeowner associations (HOAs). A shift to virtual work, burgeoning workloads, shrinking staffs and demand for tighter cash flow management are just a few of the challenges they continue to face.

Industry 130

Industry eBook Association Management Technology 130