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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? But that doesn't mean there is anything wrong with our value proposition.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Growing Non-Dues Revenue. New Member Acquisition.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Mission, vision, and values are founded on trust. When you are considering an update, it’s also a good time to take the temperature of trust in your organization. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Values create community.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Defining Your Association Value. Ad sales + Product sales = revenue. Revenue/# of subscribers or members = Value of Subscriber/Member. Nandi Campbell— ASAE: The Center for Association Leadership. Enhance Member Value through Diverse Leadership. Some Best Practices for Organizations.

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How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today. It was a must. These 7-things aren't just a Google search and look-up.it

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Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.