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Association Brain Food: 12.8.23

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Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272
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Association Brain Food: 12.1.23

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Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 11.29.19

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Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind). 1 CMP credit.

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Inclusive leadership. Mon 1/18 at 3 p.m.

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Association Brain Food Weekly: 3.1.19

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Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Presenters: John Hunter, Content Marketing Manager, Cvent. I bet you hadn’t thought about some of these. 1 CAE credit.

LMS 174
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Association Brain Food Weekly: 4.1.22

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With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195
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Get Ready for Online Learning with LMS Selection Criteria

Delcor

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Learning strategy. But first, a quick reminder about strategy. Certificates.

LMS 81