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Our Approach to Membership Needs Something Radically Different

Elevating Engagement

When we are not busy working, we have fun going to festivals, checking things off our infinite bucket lists, and deciding between nearly limitless activities, movies, books, and options for spending our “relaxing time.” And feeling like a “wallet” (too many non-dues revenue promotions too soon after joining.) You Go, CEO!

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Feeling stuck? Moving on is actually quite simple

Association Success

Over the first 10 years of creating his business, Rod’s company quickly reached $2 million in revenue, only to stall there for almost 8 years. . As we watched our dogs tirelessly play tug-of-war one day, Rod lamented his company’s lackluster revenue performance as well as the weighty complexity of his business. He was stuck.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

Many associations have printed content, some in book format, a lot in electronic format just lying around. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. They have videos sitting in a closet. Let me give you an example of how this looks in the real world.

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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Books like The Medici Effect , by Frans Johannson, and Where Good Ideas Come From , by Steven Johnson, confirm what weve long known: innovation in one field often occurs when an idea from another is associated into a new context. How Secure is Your Professional Development Revenue Stream? License.].

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Association Brain Food Weekly: 11.4.16

Reid All About it

This guy must read a book a day. – Playing by the Rules: Creating an Effective Volunteer Handbook. Re-think your data strategy to improve strategic operations, attract advertisers and unlock new revenue streams. Since I love to cook, America’s Test Kitchen Radio is another favorite. That’s it for my recommendations.

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