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Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Now Is the Time to Try Things Online

Associations Now

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. Multiple users can now borrow books simultaneously, without having to sign onto a waitlist.

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Building community with a click

Aaron Wolowiec

One of the best benefits of attending professional events is networking – whether face to face or via social media. But event apps can help, according to a new e-book by DoubleDutch. Nearly all event marketers – 88 percent – use social media to create event hype. And it often starts before an event.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

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A Quick Way to Invigorate Your Off-site Meeting

YourMembership

When I first heard about Daniel Pink’s book Drive: the surprising truth about what motivates us , I wasn’t in a hurry to read it. So I figured this would be a good book when I got around to it but as I was browsing the library shelves looking for some books on engagement it was there. Leave a Reply.

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