Spark Consulting
JANUARY 5, 2017
The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials. We own non-college certification and credentialing. No other sector has as much experience with this as we do.
Reid All About it
MARCH 1, 2024
This session serves as both a guide and a case study, offering tangible takeaways and illustrating the profound wisdom leaders can extract from those they lead every day. Beyond Certifications: Core Principles of Membership and Corporate Recognition Programs Hear about three membership recognition program types. 1 CAE credit.
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Reid All About it
JULY 21, 2023
Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. 1 CAE credit.
Reid All About it
MAY 21, 2021
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guests: Sanjay Deo.
Reid All About it
SEPTEMBER 29, 2023
If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?
Spark Consulting
MARCH 6, 2014
What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). Volunteer Match’s 2012 Millennial Impact Report. I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. That’s not cool!
Reid All About it
DECEMBER 8, 2023
Marketing to Gen Z and millennials. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. Granted, that’s only one-third, but what effect will this have on Gen Z’s desire to join or get involved with associations? 1 CAE credit.
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