Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]
Higher Logic
AUGUST 14, 2018
The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Ultimately, it aims to use data to guide members to the right place in Collaborate.
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