Remove faith
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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. Switch your key terms Shift the focus from one key term to another but remain intentional in being faithful to your communication aim.

Content 80
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. Switch your key terms Shift the focus from one key term to another but remain intentional in being faithful to your communication aim.

Content 52
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Trust and be patient….

Plexus Consulting

They trusted because they had done their due diligence prior to forming the partnership and because they had seen proof of good faith in the day-to-day performance of duties small and large. Whether you are a parent, supervisor, partner, or teammate it may be hard not to have anxiety about how others will perform. Will they be on time?

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Association Brain Food: 2.17.23

Reid All About it

Host: Fridays@4 Speaker: Faith Saunders, trainer and founder, Discover A New Future Mon 2/20 at 8 a.m. Hear case studies of associations running efficient, effective research programs. More info/register. 1 CAE credit. More info/register.

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Tell the Packard Foundation’s Organizational Effectiveness Program How You Think They Should Do Their Work!

Beth Kanter

Faithful readers of this blog may know that Beth Kanter is Visiting Scholar at the David and Lucile Packard Foundation’s Organizational Effectiveness program, but we’ll bet that far fewer of you know what the Packard Foundation’s Organizational Effectiveness program actually is, or what we fund. Guest Post by the Packard Foundation OE Team.

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Association Brain Food: 2.10.23

Reid All About it

Host: Fridays@4 Speaker: Faith Saunders, trainer and founder, Discover A New Future Tue 2/21 at 12 p.m. Hear case studies of associations running efficient, effective research programs. More info/register. Showing Your Components Some Love (Crunch & Munch) Join a discussion about showing your components some love.