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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Off-topic How to turn off Google’s annoying AI overviews and only get search results. |

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Many didn’t have the answers needed to soothe concerns, but they would have if they had a solid public relations (PR) strategy. Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Does your bank have one? Be honest.

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How Banks Can Best Use Public Relations to Grow Faster

CMA Solutions

How many stories can a community bank be included in without sending a press release over the wire? In the case of First Bank, a New Jersey state-chartered bank, more than 300 in just under four years. Establishing a Rapport with Reporters PR is more than writing and sending out a few press releases.