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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. For more information on how to effectively position your medical practice across all platforms, reach out to our expert healthcare marketing team at CMA today. The tactics vary.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

Van Deventer released a video through the official MPI WEC app used by attendees throughout the event. A press release followed in the morning noting the cancellation and MPI’s commitment to deliver meaningful and valuable content to attendees regardless of the schedule upset. Around 2:30 a.m., Know Your Audience.

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message.

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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Gather Competitive Intel.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. Off-page SEO utilizes digital tactics externally for the brand.

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Vanguard Client Spotlight: Associations in the News

Vanguard Tech

One of the most interesting sections of the site is the Telemedicine Case Studies. It’s an excellent example of how associations can leverage their websites to tell the amazing stories of their members. How, because they had a lower rate of layoffs than the rest of the economy. Turning your website into a news machine.

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MemCom Awards – could you be a winner?

Optimist Consulting

In our experience from helping companies, the tendency is for people to shoe horn text in from press releases or marketing materials – try to tailor your information and really answer the question in the best way you can. Build a relationship with the awards bodies.