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Association Brain Food: 6.7.24

Reid All About it

Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Josh Bernoff says generative AI platforms write with an “accent ,” that’s how you spot suspect content. Seems like a good place to start. Event sunsetting. AI detection. Fri 6/7 at 4 p.m.

Chicago 205
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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. For more information on how to effectively position your medical practice across all platforms, reach out to our expert healthcare marketing team at CMA today. The tactics vary.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone. Know Your Audience.

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. Keep Your Message Consistent Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message.

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7 Proven Ways for Banks to Handle a PR Crisis

CMA Solutions

Here are several effective ways to ensure you know how to handle worried customers and probing media the next time the banking sector faces a public relations crisis. KEEP YOUR MESSAGE CONSISTENT Make sure all communication, like social media , website updates , press releases , or emails to clients, has the same message.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. For more information on how to effectively position your medical practice across all platforms, reach out to our expert healthcare marketing team at CMA today. The tactics vary.

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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Gather Competitive Intel.