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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 9.15.23

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Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion.

LMS 256
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Association Brain Food: 5.12.23

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The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

Chicago 200
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Association Brain Food: 9.29.23

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Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Eliminate the Executive Committee! Why pay registration if the best parts happen outside the official agenda?

Revenue 272
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Association Brain Food Weekly: 10.5.18

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In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170
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Association Brain Food: 5.5.23

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Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. Location: Washington DC. 1 CAE credit. More info/register. 1 CAE credit. More info/register. More info/register.

Chicago 205
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Association Brain Food: 4.28.23

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Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205