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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Dennis Dalla Costa, Business Development Manager, Professional Advantage. More info/register.

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 11 a.m. –

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

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Association Success

MAY 27, 2019

If that perfect market analyst lives in Anchorage and your office is in Dallas—no worries. Think about the members who vet the content at annual proceedings, who review certification proposals or serve on your boards and committees. One of the advantages of hiring freelancers is that location doesn’t trump talent.

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Association Adviser

MAY 18, 2018

“We have real estate members who own or manage buildings, and vendor members who supply products and services that help those building owners and managers work more effectively,” said Tracy White, marketing communications and membership coordinator for BOMA Dallas. “We Certification level. For-profit/non-profit affiliation.

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: PCMA and Dallas CVB. Sue Pelletier (moderator), editor, MeetingsNet.

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

Case Study 285

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