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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. Gain or maintain professional certification (12 percent).

Survey 150
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Association Brain Food: 1.12.24

Reid All About it

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. More info/register.

LMS 266
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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Association Brain Food: 9.15.23

Reid All About it

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. More info/register.

LMS 256
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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Association Brain Food Weekly: 4.23.21

Reid All About it

Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more. Host: ASAE.

Revenue 370
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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Hear about creating an accurate competitive awareness, aligning with workforce and employer needs, positioning for price increases, entering new markets, and developing new products and services. Membership tiers. No plan, no progress. Location: Chicago IL.

Chicago 200