WBT Systems
JULY 31, 2018
Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Upon the completion of a learning pathway, the learner receives a digital badge, certificate, and/or certification. Price these programs low enough for a ramen noodle budget or provide discounts to young members.
Higher Logic
MAY 29, 2020
Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
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WBT Systems
JULY 11, 2017
A lead magnet is a free piece of content—a tip sheet, workbook, resource guide, or ebook—that your target audience downloads in exchange for their email address. To sweeten the pot, they also offer a bonus or two, for example, one-hour of private or group coaching, contract template, or ebook. Segment by price sensitivity too.
Mariner Management
OCTOBER 17, 2019
Price the service as if the association had to buy it on the open market. Price the volunteer contribution. Count items that are already being tracked, such as certifications, memberships, registrants/registrations, and connections. If, for example, the chapters re-sell association publications, swag, etc.
EventMobi: Association Events
OCTOBER 19, 2023
Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. Sometimes a brief price drop is enough to make people take the plunge.
Higher Logic
OCTOBER 23, 2018
Of course, there are a few buckets of “association membership value” you can generally expect members want, such as professional development, networking, or certification in the industry. Again, this isn’t going to be the strongest approach, since if members don’t see value, a lower price won’t be extremely convincing.
MemberClicks
MARCH 7, 2023
Typically, they are at a number of different price points with different corresponding levels of benefits or perks. Having different levels allows members to choose the membership benefits and price they actually want. Some membership organizations only offer one membership level at one price point.
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