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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256
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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Host: Event Leadership Institute. Chapter sponsorships.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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Association Brain Food Weekly: 3.12.21

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EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register. Fri 3/12 at 12 p.m. More info/register.

Nashville 370
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Association Brain Food Weekly: 5.29.20

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It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Take PRSA Maryland who began the DEI conversation in 2017. Build chapter into the organizations’ education strategy.

Tampa 62
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Association Brain Food: 6.24.22

Reid All About it

Leadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League.

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