WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. The learning community has been seeking a serious use for LMS gamification.

LMS 252

LMS Certificate Library Education 252

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Brooke Homar, Director, Strategy & Data, Freeman.

Chicago 174

Chicago DC Washington Software 174

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

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North Carolina Arlington DC Washington 222

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AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. WBT Systems explains why you should flip the conference session room and how to use your LMS to do that. CDT – Chapter Roundtable (Chicago IL). Location: Chicago IL. I’d love to hear yours.

Chicago 150

Chicago Massachusetts LMS Guidelines 150

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Tue 10/31 at 12:30 p.m.

LMS 150

LMS millennials Blended Learning System 150

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. Location: Chicago IL.

DC 170

DC Chicago Washington Video 170

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL.

Raleigh 150

Raleigh Chicago DC Washington 150

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Switching focus now: are you getting the most from your investment in your learning management system (LMS)?

DC 170

DC Chicago Washington Learning Management System 170

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APRIL 19, 2019

Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL). Location: Chicago IL. Hosts: Billhighway and Mariner Management & Marketing.

DC 170

DC Washington Chicago LMS 170

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Usability Tips for a Seamless LMS. LMS Discussion. 1 CAE credit.

DC 79

DC Washington LMS Social Media 79

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MAY 12, 2017

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. They have an adeptness for business strategy and more. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Presenter: Whitney Johnson, expert on disruptive innovation and personal disruption.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Associations Now

AUGUST 20, 2018

If you’re at this year’s ASAE Annual Meeting & Exposition in Chicago, you already know that a lot of work and preparation has gone into the conference. Instagram is key for visual marketing campaigns. WBT Systems explains why an LMS can help create such an impact. Billhighway suggests strategies to avoid burnout.

Chicago 49

Chicago Learning Management System LMS Video 49

GlowGlobally

SEPTEMBER 10, 2009

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « Emerging Market Strategy Seminars – Chicago and DC in August. MCI Launches E-Learning Services for Non-US Market. MCI Launches E-Learning Services for Non-US Market.

Marketing 60

Marketing Chicago LMS Products 60

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Too woo-woo for you?

Chicago 34

Chicago DC Analysis Content 34

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SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy? Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

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AUGUST 31, 2018

In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. Tue 9/4 at 2:30 p.m. Wed 9/5 at 1 p.m.

Chicago 37

Chicago LMS Washington Tools 37

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

LMS 30

LMS DC Washington Chicago 30

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AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit. 1 CAE credit. Info/register.

Chicago 37

Chicago Innovation Washington Charlotte 37

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. Association Content Strategies for a Changing World Research Report. Patrick Dorsey, EVP, Marketing, Impexium.

North Carolina 34

North Carolina Chicago Washington Handbook 34

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Unpacked: What is holding you back from career success and strategies to move forward? AMS implementation. Stakeholder capitalism. Fri 2/24 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. She provides several instructional strategies to keep in mind when developing educational events and programs. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

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OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. How to Leverage Resilience Strategies and Performance Science the Army Way. The same strategies that U.S. 1 CAE credit.

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DC Washington Chicago LMS 34

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APRIL 20, 2018

You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle.

Social Media 37

Social Media Chicago Tools Washington 37

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

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SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. Articulate ).

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

SEPTEMBER 7, 2018

WBT Systems provides advice for LMS training during and after implementation. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat).

DC 30

DC Washington Chicago Tools 30