Remove Class Remove Definition Remove Innovation Remove Member Engagement
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Use Data for New Revenue Opportunities

Association Analytics

You may have noticed that your members were engaging with your organization in different ways. In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Reimagine what you mean when you say “customers” and expand that definition. Affiliates.

Revenue 169
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Association Brain Food: 9.15.23

Reid All About it

– Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. Each class features a live review of real association marketing collateral with a professional evaluation and change recommendations. Letting Go!

LMS 259
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Eric Lanke: Too Many Choices

Eric Lanke

Innovation. Member Engagement. So given that I have this perspective, it was strange when I recently realized that my association was offering too many options to our members. Labels: Innovation. I hadn't heard of the Rule of 3 before, Dave, and found an interesting definition of it in the urban dictionary.

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Reinventing Association Governance

Association Success

When it comes to innovation in associations, I feel like governance often gets short shrift relative to the impact it could have on strategy and member engagement. Having read it, I’m glad Jeff is keeping governance at the forefront of our minds, and challenging us to expand our definition of the director role.

System 119
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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” Learn from innovators who are pushing the boundaries of what’s possible. More info/register.

Revenue 44
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Association Brain Food: 2.3.23

Reid All About it

Fri 2/3 at 10 a.m.* – Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Guest: Amanda Kaiser, Member Engagement Strategist, Kaiser Insights Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 2/6 at 1 p.m.

LMS 40
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Association Brain Food: 4.15.22

Reid All About it

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Dive into the findings from the 6-week educational event: The Ultimate Hybrid Master Class. Association-relevant fundraising trends.