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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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How to Delight Meeting Attendees in 2020

Associations Now

Attendee satisfaction is the best indicator of the success of your meeting, reports Event MB in its State of the Event Industry survey. The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 126
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Association Brain Food Weekly: 4.2.21

Reid All About it

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335
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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. This type of differentiator can boost its brand and increase customer loyalty.

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SCDdaily's association rewind: Liars figure & figures lie

SCD Group

I haven’t forgotten it especially as we are subjected to multiple “survey results and polls” multiple times a day. This also comes into play when we as association professionals share market research with our members and/or association leaders. According to numbers from the Department of Labor Statistics, the U.S.

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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. The State of Marketing in 2018: Where We Are & Where We’re Going. CMP credits.