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Association Brain Food: 8.9.24

Reid All About it

Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. Membership app. AI vs humans.

Cleveland 265
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Association Brain Food: 6.7.24

Reid All About it

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

Chicago 259
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. Let’s explore some examples. For Marketers.

Software 159
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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

1 thought—not an afterthought—because It is a highly cost-effective tactic that gets results. For example, we begin the process by positioning our clients as helpful experts who share their expertise with their target audiences. A press release is a formal announcement of news, which search engines love because news items are unique.

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The Four Writing Tics You Must Leave Behind in 2016

Higher Logic

The cost is that you’re leaving your readers behind. Take these sentences from a press release by hybris, a division of the software giant SAP, about a new “billing solution.”. Smart communicators find a way to say what they mean in simple language, even if it’s technically sophisticated. I’ve highlighted the mushy words.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Each of these examples illustrates the power of an association’s voice – a far cry from “fake news.”. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”.

America 90
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Nonprofits Get New Guidelines for Presenting Financials

Associations Now

“While the current not-for-profit financial reporting model held up well for more than 20 years, stakeholders expressed concerns about the complexity, insufficient transparency, and limited usefulness of certain aspects of the model,” said FASB Chair Russell Golden in a press release.