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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Instead of people quietly leaving, they ask how can I sign up for next year? Member app.

Maryland 272
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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Association Brain Food Weekly: 9.18.20

Reid All About it

WBT Systems explains how to market your association’s credentialing programs in a crappy economy. How to teach an old blog new SEO tricks. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Montana 350
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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Virtual event benefits. Pandemic silver linings.

Video 221
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Association Brain Food Weekly: 2.14.20

Reid All About it

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. How to Scale Education Experiences Beyond the Classroom.

DC 243
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

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Association Brain Food Weekly: 5.8.20

Reid All About it

However, if you’re planning a virtual event, Jess Sousa explains why online events are (usually) boring and how to make them better. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Virtual conference networking. Fri 5/8 at 1 p.m.