Communications Marketing Member Research Organization 
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Organizations have a three-week window of opportunity to first engage each new member.
Associations Now
AUGUST 28, 2023
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.
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Reid All About it
MAY 3, 2019
It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. 1 CAE credit.
Reid All About it
JULY 9, 2021
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.
Association Success
MAY 28, 2019
In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. On behalf of our mission statement and members, we went through a two-year rebrand. The Future of the Profession.
Fonteva
FEBRUARY 9, 2021
Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.
Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.
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