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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well.

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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

Also: How augmented reality technology in the new iOS may be changing events sooner than you think. An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City.

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

She is based in New York City. Marketing & Communications Technology Google Plus Google+ hover card videos' She was recently named one of the top 40 social media strategists in the world. The post Tips & Tricks for Creating a Google+ HoverCard appeared first on Association Adviser.

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Are We All Generalists in Association Culture?

Association Success

Today, I am the Director of Data Systems and Technology for ACPA—College Student Educators International. I became an Air Force linguist after dropping out of community college in 1997. The workload was intense, even for a low-level marketing person like me at the time. A broad skill set could help you meet your members’ needs.

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Advocacy and Governance 2.0

Association Adviser

You just need frequent and effective communication to keep them engaged. Sabuco also recommends keeping board members well informed with regular communications and regularly review your mission statement and core values as you prepare your annual report. Selection of Top 10 Association Communication Challenges 2011-2015.

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Monday Buzz: A Transatlantic Flight to Combat Climate Change

Associations Now

Tomorrow, Finland’s largest airline, Finnair, will power a flight from Helsinki to New York City solely with biofuel , just as the United Nations Climate Summit kicks off. More than 100 world leaders will be in attendance in New York as member countries debate how to combat the looming effects of climate change.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?