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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Software companies are now more focused than ever on building long-term customer relationships, which is why they continue to invest in customer-centric teams that advance the relationship beyond a customer’s initial purchase period. Online communities enable you to: Learn more about your customers’ needs. How does this help our teams?

Software 159
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

(Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. The post Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships appeared first on Protech Associates.

Revenue 52
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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

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Community App Builder To Transform Your Community

Disciple Media

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Build your own private and independent community, free from any third-party control (bye, Facebook!). Clearly communicate the unique features and benefits of your community app to encourage downloads.

Revenue 36
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6 Ways To Engage Association Members

CMA Solutions

Communicating and promoting your association’s recent innovation would help jog their memories.) Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Our in-house Creative and Website teams helped the International Function Points Users Group (IFPUG) with its outward appearance.