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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Gen Z education.

Revenue 257
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content 150
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Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30
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How to increase association revenue with event volunteers

Nimble AMS

Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the member experience , and you’re still falling short of your association goals. Find event sponsors through email campaigns or a monthly newsletter. Give marketing collateral.

Revenue 78
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How to increase association revenue with event volunteers

Nimble AMS

Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the member experience , and you’re still falling short of your association goals. The Community Brands Association Study found 59% of association professionals will invest in in-person meetings and conferences in the next year.

Revenue 129
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A Kick-Ass Community Manager Q&A

Higher Logic

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. We use Hootesuite to push out community activity into social channels.