Reid All About it

JUNE 3, 2016

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. – Metrics Mania for Conference Improvement: Vanity or Actionable Metrics. Are you guilty of touting feel-good conference vanity metrics? 3 CAE credits.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. Of course he is right. This is the essence of an association.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JULY 12, 2018

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs?

Innovation 74

Innovation Strategy Leadership Team 74

Reid All About it

JUNE 10, 2016

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight.

System 150

System millennials Member Insights Recruiting 150

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

FEBRUARY 18, 2022

Jenny Nelson at ASAE highlights three ASAE Research Foundation studies that “provide insight into how leaders can approach change and manage change processes going forward.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital value creation. Tue 2/22 at 12 p.m. 1 CAE credit.

Content 39

Content Marketing Tips Strategy 39

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

Reid All About it

SEPTEMBER 13, 2019

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 11, 2022

Year-round conference community. It” is that feeling of conference community, conversations and intellectual stimulation that WBT Systems says your association can keep going in a year-round learning community. Strategy development and facilitation are not the same thing. Shane Feldman, CEO, Innivee Strategies.

Content 39

Content Strategy Technology Analysis 39