Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Conference Trends Every Meeting Planner Should Know.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

AUGUST 30, 2016

As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JUNE 18, 2019

I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. As you can probably imagine, neither inspired me to renew.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Related articles: The stories members make up. Why haven’t more chosen us?

Price 127

Price Products Member Experience Communications 127

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84