Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience. The post Creating a Better Member Experience appeared first on Association Analytics.

Member Experience 321

Member Experience Analysis Course Survey 321

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Nimble AMS

MARCH 30, 2023

Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency. Become data-driven.

Software 138

Software Member Experience Technology Certificate 138

Reid All About it

OCTOBER 6, 2023

Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221

Revenue Committee Maine Conference 221

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JUNE 30, 2023

Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 181

Leadership Content Social Media Sample 181

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Read our blog for more tips. Here’s how to get started: 1.

How To 114

How To Discount Member Engagement Social Media 114

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Registration resistance.

Newsletter 195

Newsletter Survey Team Software 195

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136

Content Marketing How To Library 136

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 118

Revenue Strategy Discount Price 118

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. Tammy said, “Members are more engaged now.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

MAY 3, 2019

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Conference Trends Every Meeting Planner Should Know.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Hybrid conferences. Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Technology 370

Technology Strategy System Education 370

Nimble AMS

AUGUST 30, 2022

The theme of this year’s conference was Disruption=Opportunity. The session also provided many helpful insights for associations looking to navigate the current recruiting market. ” During our demos, we highlighted three key features to help association professionals prioritize the member experience: Nimble Communities.

Nashville 123

Nashville Atlanta Member Experience Innovation 123

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member. a webinar for executive-level members).

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 16, 2019

A member’s experience with your association or nonprofit used to look different. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey.

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community. Measure Member Interest & Event Performance: Data Collection.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. . 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. How to Save Time Making Conference Education & Proposal Management Systems Work Together. Hear key takeaways from the presenters’ experiences working with association executives to deliver conference education.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

JANUARY 5, 2024

3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. An engagement platform helps you provide those valuable relationships 24/7, 365 days a year.

Tools 296

Tools Communications Email Marketing Recruiting 296

Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

Conference 60

Conference Innovation Committee Team 60

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I wonder how PCMA and its attendees felt about the experience. Virtual conference success story. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. But, virtual conferences did dominate the rest of their list. . Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MAY 10, 2019

Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. Data Segmentation and Its Huge Impact on the Member Experience. Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195