Smooth The Path

AUGUST 30, 2016

The conference this year is in Las Vegas. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? So often members ask, “will I get a copy of the final report too?”

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? They are not. They are just as logical as we are.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Smooth The Path

APRIL 5, 2018

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.

Price 74

Price Cost Industry Member Research 74