Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. Tue 3/7 at 2 p.m. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

MARCH 27, 2020

Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Whoa, members are definitely interested in career growth. About one-third join before employment.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

NOVEMBER 9, 2020

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. If there is one thing The Washington Post’s Jorgenson has done perfectly, it’s create funny and relatable content that younger audiences want to see. Take the Washington Post, for example. Share important information.

Strategy 89

Strategy Washington Social Media Video 89

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. CAE credit.

Revenue 259

Revenue Strategy Member Engagement United States 259

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).

millennials 100

millennials Committee Technology Leadership 100