Higher Logic

FEBRUARY 27, 2020

You’ll notice there was no definitive answer for where communities live. Segment out high-value content so that you don’t give away too much, but still allow them a glimpse of what they would get if they convert. Allow them to see a certain number of content pieces before purchasing, but lock them out after they’ve hit the limit.

millennials 207

millennials Content Tips Communications 207

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For this post, we’ll use the Pew Research Center’s generational , definitions. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

JANUARY 6, 2016

Not only does community increase member retention and growth, but it helps with content creation and humanizes your organization. This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. When Millennials Take Over , Jamie Notter and Maddie Grant.

San Francisco 120

San Francisco millennials Newsletter Resources 120

Higher Logic

MARCH 27, 2020

Improve your outreach and content by building your strategy around what matters most to young professionals. Whoa, members are definitely interested in career growth. Using the data you have to “observe and serve” audiences, define and deliver the right member experience, and find opportunities to personalize outreach and content.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Membersuite

AUGUST 23, 2023

3: Provide a competitive digital experience A member of Gen Z spends 12 hours a day interacting with online content. 4: Get Gen Z’s attention with short-form content Gen Z’s content consumption abilities are far beyond any other generation’s. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Success

NOVEMBER 9, 2020

By establishing common definitions around racial discrimination , sharing a recipe for homemade hand-sanitizer during a pandemic, announcing updates on crucial elections and giving an inside look into the day-to-day operations of your industry, becoming a resource for relevant and useful information solidifies your role as a thought leader. .

Strategy 89

Strategy Washington Social Media Video 89

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).

millennials 100

millennials Committee Technology Leadership 100

Associations Now

FEBRUARY 26, 2019

Don’t get me wrong—digital communications and social networking definitely make it easier for members to stay connected 24/7, but it’s at annual meetings or other conferences where people put down their devices and connect as human beings. Curated video testimonials. Instagram takeovers.

San Francisco 90

San Francisco Social Media Video Tools 90

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

millennials 127

millennials Committee Wisconsin Certificate 127

Breezio

JANUARY 10, 2017

Is your online community set up to encourage curated content? Breezio is sponsoring the first panel discussion of the day - “Community Ninjutsu: The art and strategy behind online engagement” - featuring experts in online community strategy so you won’t want to miss it. #2 Curated content is King!

Content 28

Content millennials Strategy Recruiting 28

WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience.

Revenue 195

Revenue Video Strategy Industry 195

Achieve

AUGUST 27, 2017

Your definition of success is too narrow. 2013 Millennial Impact report. was that millennials, in overwhelming numbers, support organizations that are working to address an issue they are passionate about – not the other way around. your organization or cause be doing – and not doing — to raise awareness and acquire new donors?

millennials 52

millennials Education Social Media Video 52

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24. Keep an eye on rasa.io Location: Alexandria VA. More info/register.

Raleigh 203

Raleigh Arlington Social Media DC 203

Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r. Millennials are generally much more r. For Millennial women, the. Millennials today.

millennials 40

millennials Products America Maine 40

Associations Now

MARCH 11, 2015

Senior writer Derrick Harris said “there is a slim possibility” the event will still happen, but there has been no definite confirmation either way. How often are you sharing your association’s content ? Gigaom’s sudden closure also leaves its upcoming event, “ Gigaom Structure Data ,” up in the air.

millennials 40

millennials New York Analysis Technology 40

Idea Architects

JUNE 2, 2015

Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers. Some consultants and business partners also likely. Total time elapsed was about 15 minutes.

Content 60

Content Examples Member Engagement Conference 60

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

JANUARY 6, 2014

The unsung Generation X definitely deserves some of your attention. Generation Xers haven’t had it easy over the years, being unfairly saddled with the “slacker” tag and treated as a footnote by much of the media compared to baby boomers and millennials. Also: Become a well-oiled machine for learning in 2014.

millennials 40

millennials Team Strategy Resources 40

Beekeeper Group

JUNE 2, 2016

It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Unlike Facebook or Twitter, Snapchat content comes and goes and is gone after 24 hours. You’d be surprised how many reporters are on Snapchat.

Washington 28

Washington Video millennials DC 28

Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.

Certificate 61

Certificate Class millennials Resources 61

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Print is definitely still a part of our communications portfolio but what we use it for now versus 15 years ago is different. Two work on content, two work on marketing and two work in the public relations space.

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

DC 43

DC Education Technology Washington 43

SCD Group

SEPTEMBER 24, 2012

127 Rockin’ Content Marketing Tips – A #CMWorld 2012 (Content Marketing World) Cheat Sheet By Hunter Boyle via Marketing Pilgrim blog If, like me, you’ve been trying to keep up with the flood of valuable insights from Content Marketing World 2012, here’s a cheat sheet to help you out. You Answer.

millennials 40

millennials Content Innovation Marketing 40

Reid All About it

MARCH 16, 2018

Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

eBook 46

eBook Social Media DC Content 46

Velvet Chainsaw

OCTOBER 2, 2013

They are changing their conference from being about connecting with content or technology to focusing on connecting people. Conferences that place people, more than content, at the center of their design will thrive and outperform their competitors. Look at their definitions and think about the various people you meet at a conference.

Conference 40

Conference millennials Content Communications 40

The Hourglass Blog

FEBRUARY 5, 2011

” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. McAfee sees two broad benefits of this connected content: First, people who narrate their work become helpful to the rest of the organization, because the digital trail they leave makes others more efficient.

millennials 40

millennials Social Media Products Innovation 40

The Hourglass Blog

JANUARY 6, 2011

I think that we can all agree that joy is definitely an idea worth spreading? I think the benefits of an open web, including sites like YouTube far outweigh the damage caused by parodies, poor content and copyright infringement. Another is about the collaborative creation of content. Developing Millennial Leaders.

Video 40

Video millennials Social Media Innovation 40

Disciple Media

JULY 7, 2019

For the millennial generation in particular, wellness venues are the new favourite social spaces, surpassing more traditional establishments like shopping malls and bars. With regular engagement on the part of your brand, your members will feel appreciated, and many of them will share more valuable content as a result.

How To 28

How To Social Media Tips Guidelines 28

Reid All About it

SEPTEMBER 20, 2019

Ben Rome, marketing manager at the American Industrial Hygiene Association, will chat with us about the member-focused strategy and content design behind the new AIHA site. Join the Content Forum first. Host: Content Forum. How to Budget and Plan Your 2020 Content Marketing Strategy. More info/register. Wed 9/25 at 1 p.m.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Here I was thinking everyone was discovering the joys of working from home. I have it easy, you may too.

Montana 369

Montana Conference Education Tennessee 369

Higher Logic

OCTOBER 20, 2015

If there is enough activity – and you do a good job of highlighting top content – then members will keep going back to make sure they don’t miss out on an important opportunity. I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year.

millennials 120

millennials Newsletter Resources Products 120