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The Key to Attracting Millennials

Association Success

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. Today, five years on, our membership is 47% Millennials, 34% Gen X and 19% Baby Boomers. That growth came from the Millennials. Content portal. What did we do?

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9 Strategies for Marketing Membership to Gen Z

Membersuite

3: Provide a competitive digital experience A member of Gen Z spends 12 hours a day interacting with online content. 4: Get Gen Z’s attention with short-form content Gen Z’s content consumption abilities are far beyond any other generation’s. They can scroll through and digest content in seconds.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. If there is one thing The Washington Post’s Jorgenson has done perfectly, it’s create funny and relatable content that younger audiences want to see. Take the Washington Post, for example. Share important information.

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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

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Are You Facing These 3 Community Building Challenges?

Higher Logic

You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. Differentiate your personalization strategy for non-customers or non-members. Liked what you heard?

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Steal This Idea!

Spark Consulting

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). CompTIA (campaigns).

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.