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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

Survey 150
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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Improve your outreach and content by building your strategy around what matters most to young professionals. Certification/Continuing Education. Whoa, members are definitely interested in career growth. Not only before they become a member, but once they join, and after, especially during those early career stages.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

3: Provide a competitive digital experience A member of Gen Z spends 12 hours a day interacting with online content. 4: Get Gen Z’s attention with short-form content Gen Z’s content consumption abilities are far beyond any other generation’s. They can scroll through and digest content in seconds.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. with offices also in Alexandria, Va. hours away in Madison.

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Association Brain Food Weekly: 8.7.20

Reid All About it

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 369
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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Further down, I definitely see myself in an executive director role for a strategic association. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.