Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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millennials Delaware Social Media Marketing 60

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. Event trends. CAE credit.

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Revenue Strategy Member Engagement United States 259

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For this post, we’ll use the Pew Research Center’s generational , definitions. Anyone born between 1981 and 1996 is considered a millennial.

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Marketing millennials Email Marketing Social Media 52

Associations Now

FEBRUARY 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. Curated video testimonials.

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San Francisco Social Media Video Tools 103

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Controlling Your Narrative: Crisis Communications for Unpredictable Situations. I have it easy, you may too.

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Montana Conference Education Tennessee 369

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Are Social Media a part of your communications infrastructure?

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millennials Committee Technology Leadership 100

WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

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Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience.

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Revenue Video Strategy Industry 195

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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millennials Committee Wisconsin Certificate 126

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Video Communications Social Media Newsletter 60

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers.

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Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. The big piece is this: Membership directors must listen to their membership to understand what benefits they’re looking for so they can work on providing them and communicating that member value proposition. They want to see value.

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Certificate Class millennials Resources 61

Beekeeper Group

JUNE 2, 2016

It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Unlike Facebook or Twitter, Snapchat content comes and goes and is gone after 24 hours. The post Using Snapchat for Lobbying and Public Affairs?

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Washington Video millennials DC 28

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Host: PCMA.

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Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

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DC Education Technology Washington 43

Reid All About it

MARCH 16, 2018

Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Join this Coffee Talk to workshop ideas for effective content production, management and distribution.

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eBook Social Media DC Content 46

Velvet Chainsaw

OCTOBER 2, 2013

They are changing their conference from being about connecting with content or technology to focusing on connecting people. Conferences that place people, more than content, at the center of their design will thrive and outperform their competitors. Look at their definitions and think about the various people you meet at a conference.

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Conference millennials Content Communications 40

The Hourglass Blog

JANUARY 6, 2011

I think that we can all agree that joy is definitely an idea worth spreading? I think the benefits of an open web, including sites like YouTube far outweigh the damage caused by parodies, poor content and copyright infringement. One is about communication. Another is about the collaborative creation of content.

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Video millennials Social Media Innovation 40

SCD Group

SEPTEMBER 24, 2012

127 Rockin’ Content Marketing Tips – A #CMWorld 2012 (Content Marketing World) Cheat Sheet By Hunter Boyle via Marketing Pilgrim blog If, like me, you’ve been trying to keep up with the flood of valuable insights from Content Marketing World 2012, here’s a cheat sheet to help you out. You Answer.

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The Hourglass Blog

FEBRUARY 5, 2011

” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. McAfee sees two broad benefits of this connected content: First, people who narrate their work become helpful to the rest of the organization, because the digital trail they leave makes others more efficient.

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millennials Social Media Products Innovation 40

Reid All About it

SEPTEMBER 20, 2019

Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. Join the Content Forum first. Host: Content Forum. How to Budget and Plan Your 2020 Content Marketing Strategy. 1 CAE credit. More info/register.

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DC Washington Baltimore Certificate 34