Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Hear about some major considerations for online engagement. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation.

DC 150

DC Certificate Washington Content 150

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Price Strategy Education 370

Higher Logic

OCTOBER 18, 2018

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

MemberClicks

AUGUST 3, 2023

Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. For associations in particular, learning management software comes in handy for crafting a continuing education plan for members and providing them with valuable certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?

North Carolina 74

North Carolina Content Montana Social Media 74