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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Association Brain Food Weekly: 8.27.21

Reid All About it

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. BizBash at Connect Tampa (virtual).

Tampa 200
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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370
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Making the case for chapters

Mariner Management

Chapters can deliver more relevant and timely content, which in turn can engage the younger and more diverse members. Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership. DEI conversations. These conversations occur naturally at the local level.

Tampa 62
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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

Clarify your target audience to better market your association to them. On the other hand, a marketing association might be more interested in the specific roles and levels of their members to best tailor trainings to their needs and experience. Author: Gabrielle Perham, MBA, Director of Marketing. in Marketing and an M.B.A

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Thursday Buzz: Cleveland Prepares for GOP Convention

Associations Now

Past Republican conventions have seen protest numbers from 1,000 in Tampa, Florida, in 2012, to 100,000 in New York City in 2004. All of that stuff has quite rightly been stripped away, and the market now determines these things. It’s the market that should be left to determine these things.”. Links for Your Day.

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Association Brain Food: 9.16.22

Reid All About it

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. Harness the Power of TikTok, Twitter and Instagram Insights: Boost Your Content Strategy. To enhance your content strategy, you’ll need a deeper understanding of your consumers. Host: American Marketing Association.

LMS 43