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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 107
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Association Brain Food Weekly: 6.19.20

Reid All About it

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. Pandemic silver linings.

Video 221
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Association Brain Food Weekly: 9.18.20

Reid All About it

At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Member engagement. Inclusive marketing.

Montana 350
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Increase Your Membership ROI – Return on Involvement

Association Adviser

Is the cost of membership worth the return on investment? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” The news is good – membership remains strong at most associations. But membership goes so far beyond just joining.

Georgia 95
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Association Brain Food Weekly: 9.25.20

Reid All About it

PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Hear about the three most-overlooked SEO tactics, how to tackle them using existing resources, and real-world examples that demonstrate how these steps dramatically increase the visibility and reach of your content. Presenters: Kristi C. Tyra Warner, Esq.,

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Association Brain Food Weekly: 2.14.20

Reid All About it

Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Understand the ‘fine print’ clauses that cost or save you tens of thousands of dollars. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register. Host: Mediasite. Tue 2/18 at 2 p.m. – 1 CMP credit.

DC 243