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Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia. Michael Dunham: AGC Georgia was founded back in 1928. MD: Not really.

Georgia 110
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Print is Alive and Kicking

Association Adviser

“The magazine is a very good complement to our efforts regarding legislation and policy issues,” says Schuyler Harding, communication manager for Association County Commissioners of Georgia. “We While there are printing costs to consider, the value of print to your members could outweigh those costs.

Georgia 61
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

It can be financially difficult for professionals in your industry to become dedicated members if they cannot experience firsthand the value of being a member due to the financial cost. The Georgia Society of Association Executives refocused its foundation grants program to fund paid internships. The answer?

Georgia 81
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Association Brain Food Weekly: 6.19.20

Reid All About it

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. Pandemic silver linings.

Video 221
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Best of the Web: April 2014

Association Adviser

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Georgia Society of Association Executives Annual Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Managing Print Profitably. Bill Mickey. May 28-31, 2014.

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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

We always have to remember that the probability of black swan events will be exceedingly small, depending on the country being assessed, but the magnitude of potential revenue losses and increased costs make the risk from a black swan enough to be considered in a country analysis. Managing Political Black Swans.

Georgia 101